Campaign: Google DeepMind partnered with OUTFRONT Media to prove that AI enhances creativity rather than replaces it. Five New York artists, one from each borough, all working in physical mediums with zero AI experience, were commissioned to learn the tools and create AI-generated animations that ran across 10,000 MTA subway screens for a month and culminated on Times Square billboards.

Production: I was the agency operational lead, building scalable workflows to sustain the month-long, always-on activation, and overseeing asset delivery across every phase. I curated and managed five artists from selection through content delivery, liaised between artists and Google DeepMind for creative and technical troubleshooting, and coordinated with a documentary crew to capture each artist's creative process.