Campaign: We promoted the Kiehl’s Rare Earth Clay Mask and Pore-Tightening Cream with playful, metaphor-driven videos that cut through the saturated beauty market by showing—not just telling—how the products work.

Production: I developed the concepts for each video and managed the entire production—hiring talent, handling the budget, and leading the shoot. In post, I worked with editors and animators to blend live footage with VFX, keeping everything smooth and on-brand for Kiehl’s.