Made with Lenovo Yoga
Campaign: Made with Lenovo Yoga is an always-on creator program, featuring artists pushing creative boundaries, and using the Lenovo Yoga to do it.
Production: Every 8 weeks, I helped craft a creative brief that tapped into relevant Gen Z trends like manifesting, oddly satisfying visuals, late-night creativity, etc. I liaised between creative teams, clients, and a roster of global artists who brought these ideas to life using 3D, AI, and digital art, and also created supplementary “how I made it” breakdowns.
Series content examples
283 Million Views
75 Million Organic Views
+32% Global Sales
+10% Brand Awareness
3x Webby Awards
2x Reggie Awards
2x One Show Nominee
Digital Art School: Following the success of Made with Lenovo Yoga, I helped launch the Lenovo Yoga Digital Art School—a free platform offering tutorials, step-by-step guides, and downloadable project files straight from our featured creators, making cutting-edge, digital creativity more accessible for all.
I played a hands-on role across the entire launch—overseeing tutorial production, shaping the user experience of the site, and copywriting.
