Campaign: How do you build buzz for a summer campaign before its star power hits— and make the teaser feel just as luxe? A bold social teaser series capturing the spirit of Jimmy Choo’s Road to Joy—high fashion, fast cars, and desert chic.

Production: I led the creative development and execution of teaser content, collaborating with artists and client partners. I managed the Palm Springs drone shoot, overseeing production logistics and integrating footage with post-production.