Campaign: To break into the fashion-forward streetwear scene, Crocs launched its bold new Caged style through a hybrid campaign blending photoshoots, digital art, and live-action footage.

Production: I led production on a teaser and launch video blending fashion, 3D animation, and futuristic design. I produced the photo and video shoots, sourced key talent and crew, shaped the creative, and oversaw post with editors and digital artists.